PR analysis of J crew Essay Example | Topics and Well Written Essays - 2000 words

PR analysis of J crew - Essay Example Such strategies would also entail strategic use of the inner potentials and the lessening of internal weaknesses towards the overall goal of improving the profitability, brand image, and general performance of the company. According to Spencer and Rose (2010), J. Crew is an American multi-brand and multi-channel company that is based in New York, USA. The company remains one of the most recognized retailers in apparel and accessories, which is known for stylish products, good quality, and proper customer service. The products, which it offers, range from those for women and men to children clothing. These clothing include swimwear, outwear, belts, and loungewear. Apart from the clothing, it also offers bags and even hair accessories. It was started in 1989 by opening its first retail outlet in the south street seaport in Manhattan. Today, the company has more than 330 retail stores throughout the U.S. with about 13,100 employees. Due to its diversified products, this company falls in various industries, which include the clothing stores, retail sector, shoe stores, non-store retail, internet, and mail order retail industries. However, just like any other company, J. Crew has its own strengths, weaknesses, opportunities, and threats. The company has for example been said to be lagging behind in social media and seems to have lost focus on their target customer. This has complicated matters for a company, which has well established competitors in its overcrowded retail environment. The company can therefore not avoid the need for a well-integrated PR program that can help it in connecting with its targeted audience in a meaningful way to win back their loyalty for the brand. Past and recent analyses establish the need for the improving the company’s potential through a strategic engagement of the various issues that attend to the issues of financial growth. Customer attraction and retention remain the major factors that shall

Analysis of Nike shoes Research Paper Example | Topics and Well Written Essays - 2000 words

Analysis of Nike shoes - Research Paper Example either orally introduced or written. In the following three scenarios, the terms may be inferred from a contract. (i) In fact- where the contract consists of no specific term but the signatories to contract must have in mind to be included in the same (ii) By law – the provisions contained in Sale of Goods Act 1979 (SOGA). (iii) BY customs followed by the contracting parties. Thus , there exists an implied term of any sale of product contract between a consumer and a commercial seller or between two commercial sellers themselves , that as per S.14 of SOGA , products sold are of reasonably suitable for their purpose and of satisfactory quality and as per S.1 of SOGA, products adhere with any available sample or any description. It is to be observed that a seller will be held accountable for infringement of these implicit terms. (Popat 2010: 319). Under SOGA, if a defective product has been supplied, then it would result in the basic infringement of contract and hence, the buyer can either seek damages or repayment of purchase price or to reject the product itself. As per s.14 of SOGA, the product should of satisfactory quality. ... In â€Å"Camell Laird & Co v The Manganese Bronze and Brass Co [1934] 402,† it was held that for supply of defective products, the seller was accountable under S.14 (1) of SOGA. (Popat 2010:391). In â€Å"Abouzaid v Mothercare (UK) Ltd†, claim for defective product was successful as the Court of Appeal held that product supplied was below the standard of safety of the public and hence was entitled to claim damages under CPA. However, in this case, the claim under tort of negligence was failed because it was not rationally predictable that the product would have caused such a harm or injury. (Rush & Ottley 2006:291). A consumer may bring a claim against supply of a defective product against the seller who sold the goods and in normal parlance, the seller of the products will claim from the manufacturer or the distributor. A single consumer can initiate such a claim individually and where a large number of consumers are affected, then group claim can be made. Normally, as there is no direct contractual remedy is available against the manufacturer for a consumer as there is no direct privity of contract between a consumer and the distributor or the manufacturer. Unless, if there is a contract of guarantee issued by the manufacturer, the consumer has no direct contractual remedy from a manufacturer or a distributor. If a manufacturer gives a guarantee, then it will be considered as a separate contract and will be implemented against the manufacturer. Further, the Sale and Supply of Goods to Consumers Regulations 2002 regulate any such guarantees. (Popat 2010:319). CONCLUSION It is advised that Matt’s parent has the right to demand damages or refund of money paid for Nike shoes from