PR analysis of J crew Essay Example | Topics and Well Written Essays - 2000 words

PR analysis of J crew - Essay Example Such strategies would also entail strategic use of the inner potentials and the lessening of internal weaknesses towards the overall goal of improving the profitability, brand image, and general performance of the company. According to Spencer and Rose (2010), J. Crew is an American multi-brand and multi-channel company that is based in New York, USA. The company remains one of the most recognized retailers in apparel and accessories, which is known for stylish products, good quality, and proper customer service. The products, which it offers, range from those for women and men to children clothing. These clothing include swimwear, outwear, belts, and loungewear. Apart from the clothing, it also offers bags and even hair accessories. It was started in 1989 by opening its first retail outlet in the south street seaport in Manhattan. Today, the company has more than 330 retail stores throughout the U.S. with about 13,100 employees. Due to its diversified products, this company falls in various industries, which include the clothing stores, retail sector, shoe stores, non-store retail, internet, and mail order retail industries. However, just like any other company, J. Crew has its own strengths, weaknesses, opportunities, and threats. The company has for example been said to be lagging behind in social media and seems to have lost focus on their target customer. This has complicated matters for a company, which has well established competitors in its overcrowded retail environment. The company can therefore not avoid the need for a well-integrated PR program that can help it in connecting with its targeted audience in a meaningful way to win back their loyalty for the brand. Past and recent analyses establish the need for the improving the company’s potential through a strategic engagement of the various issues that attend to the issues of financial growth. Customer attraction and retention remain the major factors that shall

Analysis of Nike shoes Research Paper Example | Topics and Well Written Essays - 2000 words

Analysis of Nike shoes - Research Paper Example either orally introduced or written. In the following three scenarios, the terms may be inferred from a contract. (i) In fact- where the contract consists of no specific term but the signatories to contract must have in mind to be included in the same (ii) By law – the provisions contained in Sale of Goods Act 1979 (SOGA). (iii) BY customs followed by the contracting parties. Thus , there exists an implied term of any sale of product contract between a consumer and a commercial seller or between two commercial sellers themselves , that as per S.14 of SOGA , products sold are of reasonably suitable for their purpose and of satisfactory quality and as per S.1 of SOGA, products adhere with any available sample or any description. It is to be observed that a seller will be held accountable for infringement of these implicit terms. (Popat 2010: 319). Under SOGA, if a defective product has been supplied, then it would result in the basic infringement of contract and hence, the buyer can either seek damages or repayment of purchase price or to reject the product itself. As per s.14 of SOGA, the product should of satisfactory quality. ... In â€Å"Camell Laird & Co v The Manganese Bronze and Brass Co [1934] 402,† it was held that for supply of defective products, the seller was accountable under S.14 (1) of SOGA. (Popat 2010:391). In â€Å"Abouzaid v Mothercare (UK) Ltd†, claim for defective product was successful as the Court of Appeal held that product supplied was below the standard of safety of the public and hence was entitled to claim damages under CPA. However, in this case, the claim under tort of negligence was failed because it was not rationally predictable that the product would have caused such a harm or injury. (Rush & Ottley 2006:291). A consumer may bring a claim against supply of a defective product against the seller who sold the goods and in normal parlance, the seller of the products will claim from the manufacturer or the distributor. A single consumer can initiate such a claim individually and where a large number of consumers are affected, then group claim can be made. Normally, as there is no direct contractual remedy is available against the manufacturer for a consumer as there is no direct privity of contract between a consumer and the distributor or the manufacturer. Unless, if there is a contract of guarantee issued by the manufacturer, the consumer has no direct contractual remedy from a manufacturer or a distributor. If a manufacturer gives a guarantee, then it will be considered as a separate contract and will be implemented against the manufacturer. Further, the Sale and Supply of Goods to Consumers Regulations 2002 regulate any such guarantees. (Popat 2010:319). CONCLUSION It is advised that Matt’s parent has the right to demand damages or refund of money paid for Nike shoes from

Difference In Sports News Coverage

Difference In Sports News Coverage The world of sports has evolved in the last century and in the first decade of the 21st century as a prime source of entertainment. The world has seen greater development in sports as it becomes tougher and more competitive. The reflections of the more serious approach could be seen in media and specifically in sports journalism. The sport based program became the crowd puller of leading television channels in the visual media fraternity. The tougher competition and crave for being unique, redefined the approach of media to sports, collectively sports Journalism. This study tries to understand the impact of geographic and cultural orientation towards setting the agenda for sports programs in visual media. The study checks the impact of changing audience trends in determining the agenda of sport news .Qualitative and Quantitative research methods have been used to prove the hypothesis. The world of sports got an enhanced pace and shape during the end of last century and early period of this century. With sports, sports journalism as well has grown over the years. Sports journalism emerged as unique, out of its old status as filler in political and socio political news. Apart from being a prime source of dynamic entertainment, sport news now became the hot commodity with high demand in heterogeneous audience. Based on the latest trend and the dynamically changing market demands, specifically audience pulse, determine the agenda and strategy of sports news. Whether the hot sports like cricket and American football are the children of media hype or commercialized news? This study tries to reveal how the agenda of sports news are determined by audience trend and market pulse. Background In 1960, the winter Olympics were held in Squaw Valley, California and the media coverage was nowhere close to that of the 2002, Salt Lake winter Olympics. The 2008 à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ 2009 UEFA Champions League final between Barcelona and Manchester United was the most watched live event on television history beating that yearà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s Super bowl. This shows the differences in the way sports journalism is active in different countries and regions. This was the first time the Super bowl was defeated by a football match. They promoted the event of the Champions League final as the match between the two best footballers in the world, Leonel Messi and Christiano Ronaldo and also the winner would be declared as the best in the world. One can see how the media uses its tactics and production strategies to promote the event. The preset target of the producers and advertisers are the decision maker of each sport programs or sports based programs. In most of the countries it depends with tradition and culture. America In America the four major sports are basketball, ice hockey, baseball and their version of football. Most of the sports played in countries apart from North America are mostly the same. The most popular sport in the world is football and not American football. In America any big news relating to any other sports would not be given much importance and even if it is, it will find very little time in the whole sports segment of a news channel. Britain Britain claims that they have invented most of the sports that are being played in the modern day. Their way of covering sports is different to that of America; they give all sports almost equal importance. They also focus on the four American sports and give them more coverage than what America gives to others. India In India, Cricket gets high coverage and telecast with high importance even in peak hours. Whereas, football or hockey are subsided and limit in the 1/5th portion of the total sports news slot. People watching the pre and post events of any sporting events more than the event itself. The summer Olympics is an example of this case, the opening and closing ceremony of the event is watched by more people than the Olympics or any part of it. This shows how the media and journalism has changed in a massive way along with the sport itself. The market for sports journalism is by far the most improving and expanding one and the producers and advertisers know this and want to make full use of it for their benefit and the viewers will be shown what they want and not what exactly is happening, the whole thing is to make the event sell and to get the Television Rating Points (TRPs). It has all become commercialization and deregulation of televised sport. It has become such an important commodity. In America it has always existed as a system emphasizing the entertainment values. In many European countries it has been a model emphasizing neutrality. With the existence of exclusive sports channels like Entertainment and Sports Programming Network (ESPN), Sky Sports, etc. the news channels have to find something different to make their sports segment sell to the public. So, they use different methods of telecasting sports news. Only in sports one can find other interesting details like the lives, hobbies, relationships of the sports personalities and discuss about them in detail. There is politics in sports as well and the extra information attracts the people especially women to the sports. The term à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"Plausibly Liveà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚  was coined to describe the production of the 1996 Atlanta summer Olympics. The phrase was used as the broadcasts were not live but could have been. During any event one would get the entire extra detail one any particular team or player as the television crew would be sent to find the information. Then at any time during the show they would give out the information to the viewers. The advertisers now will decide that when there must be a break and how long it must last. Now there will be more cuts in any match as it will create more interest and make the sport much faster and better. The camera angles in modern times are such that they will enhance the event than it actually is. The sport has evolved or it has been made it evolve. That is the whole idea of sports journalism in modern times. To enhance what is there to a level that is more interesting to the viewers than it is, is the way it is in these times. Research Problem The study concentrates on the characteristics of sports telecasted by two different news channels and how they telecast and cover sports in their respective countries evaluated against the value of sports journalism. The two news channels are NDTV (New Delhi Television Limited) in India and CNN (Cable News Network) in USA. The study will be based on, the relation between journalistic values in sports broadcasting, the broadcasting of sports that are prominent in the two countries. The commercialization of sports and sporting events in broadcast media. How the changing audience trends determine the agenda of each sports item in the sports news slot. Geographical and cultural impact on the sports news coverage and character of sports journalism. Methodology The methodology for this dissertation would be of two kinds. The first will be quantitative method where there would be the analysis of all the sports segments in both news channels and how they have allocated time and news coverage to each sport and sports personalities. Every news channel will have its own policies on telecasting any sport and how much to telecast and it will be different for every news channel. NDTV would mostly have more focus on cricket and cricketers more than any other sport. In quantitative method the time allocated for each sport, e.g. cricket, football, hockey, badminton, etc. is very important. The time given for individuals and other sport personalities in one channel would be analyzed and compared to that of the other news channel. What is the time given for interviews and for news and features would also be analyzed. With this one can see the difference in the way both news channels differ from each other. The news content in CNN would definitely differ from that of the Indian news channel. As they are in USA they would focus more on the sports that are famous in that part of the world. But the focus is on the news content of CNN in India and whether it would change for the Indian viewers or whether they would try and promote their sports in India. All facts and figures that would come from the analysis of these news channels would be a part of quantitative methodology. There is also qualitative method where the main criteria for the analysis are the interpretation that comes out from what the news channels telecast. If one news channel gives more emphasis for one sport genuinely or if it gives more emphasis on a sport if a special occasion is there like the world cup, then the interpretation that comes out would be the basis for qualitative method. Both the methods would be used for this study as it is imperative to know the facts and figures as well as the understanding as to why there is a difference in the way each of the news channels differ in the telecasting of sports news from each other. The analysis and the comparison between these news channels would be essential to determine the difference in policies and the interests of the people in that region, so, both the methodologies are highly essential. Hypothesis Indian news is dedicating time for personalized and sensationalized news items than that of news channels. The language of commentary used by news casters and reporters in Indian news channels are using sensationalized and emotional words than that of US channels. The visual language of Indian sports news is deliberately generating sensationalism. Scope and Limitations The scope for this dissertation is that in the future more studies can be made on more news channels. The study can be vaster as news channels from other countries can also be included. Further research can be done as news channels can be compared to exclusive sports news channels. This will help to learn the difference in cultures, traditions and interests for sports for the people in the various regions of the world. The limitations to this study is that this study and analysis is only between two news channels, one in India and one in USA. With this it is difficult to analyze the difference between the trends in sports in both countries. By the selection of one news channel in USA one cannot determine the trends and traditions in sports there are that of the whole country. Each news channel will have its own policies and ideas, so, one cannot say that the sports news that they would telecast is the trend of that country and that is their mindset towards sports.

Societal Corruption in The Broken Jug by Heinrich Von Kleist Essay

The Broken Jug is a comedy, written by Heinrich Von Kleist in the Eighteenth century, which is centered on the theme of injustices in society. The play reveals the scandalous affairs of a corrupt legal system, in which the judge, a traditional symbolic figure of peace and nobility and social equality, is instead exposed as an incarnate form of a morally corrupt and perverse society. Each of the plays major characters are therefore created as figures that serve as implicit representations of Kleist's moral and political views. In The Broken Jug, Kleist constructs a literary structure in which symbolism plays a crucial role in defining the essential nature of the play. As a result of this structure, we often see discrepancies between the "real and symbolic" themes in the play. Kleist constructs the play and its characters around superficial appearances that later reveal their symbolic or "real" nature. A consistent theme in Kleist's work is that of trust and this aspect is figured prominently throughout the comedy. Kleist maintains a strong belief that all genuine human relationships should be based upon feelings expressed in the form of unquestioning confidence. This is because feelings derived from reason and rational, serve merely to deceive and create a false sensual experience that is not real. Emotional experiences that originate from the heart, however, cannot be deceived and are therefore authentic and real. Kleist therefore uses a form of juxtaposition in the play to create an almost irreconcilable tension between the idealistic notions of emotional freedom and that of determinism, which is defined by a sense of total and rational order. His work poses a paradox between the contradicting ideas on freedom and r... ...clever human being whose imagination enables him to escape the net of lies and excuses which he has, often deliberately, constructed. Operating from the "will to power" of his individual desires, Adam is driven by his desire for the young woman and eventually finds himself caught in the determinisms of the law and society. In addition to being an ambiguous symbol of a young woman's (potentially) lost reputation, the broken jug becomes a symbol of the "vessel" of the community that is being cracked by the self-centered actions of individuals. The jug is therefore crucial to an understanding of Eve's personality and to the re-attainment of some moral balance. In the final scene, The Broken Jug resorts to the traditional conclusion of marriage. Ruprecht asks for and receives Eve's forgiveness. Kleist uses their relationship to exhibit issues of individual freedom.

Apple Inc Social Strategy Essay

In the case â€Å"Apple Inc. in 2010†, we can see that between 1980 and 1996, the company struggled with different management style and strategies. During those 16 years, Apple was a computer-based company that was not trying to differentiate itself from its competitor. That is why, in 1996, when Steve Jobs returned to Apple, he started to focus on the social aspect of Apple but also on how to innovate and create new products in order to differentiate the company. First of all, when Steve job came back, the company name went from Apple computer to Apple Inc. Jobs goal was to change Apple’s image by creating a culture around the company. In order to create its culture around the brand, he developed an ecosystem of products that could be connected together. Furthermore, Apple not only developed products, they developed software and platform such as ITunes or Icloud that would help customers to use their products easily. Moreover, by creating this ecosystem, Apple was able to attract and retain customers because with their Icloud platform for example, â€Å"Apple users† were able to synchronize, store and share data from all their Apple devices in one place which made life easier for customers. Secondly, its product became the must have if customer wanted to be part of â€Å"the Apple Family† or â€Å"community†. Apple products were not anymore electronic products (iPod, iPad, IPhone) or computer; Apple products were seen as a social status since Apple product prices were higher than the competition. Thirdly, Customers are buying Apple products in order to have high quality products that are sold in huge bright store that gives customers a unique shopping experience. In addition, customers can now bring their product in store to have them fixed but they can also come in store to receive lessons on how to efficiently use their Apple products. By offering that type of services, Apple is able to develop customer’s loyalty that will make them feel like they are part of the â€Å"Apple community†. Finally, the culture force that Steve Jobs created is now Apple’s best social strategy in order to attract customers. Apple should focus on this culture force and try to improve its existing products to make them even more connected by creating new apps that are like â€Å"iMessage† or â€Å"Facetime†. Apple could also develop new products that could be integrated inside the product ecosystem that is already in place to increase its connected product line.

Scientific and Mathematical Contributions of Ancient...

Our advancements in science and mathematics are typically overlooked in todays society. We take the growth of these fields for granted, but we never really think about who developed these ideas, why they did this, or how it has affected where we are today. The truth is, we have inherited all of our scientific and mathematical skills and theories from ancient civilizations. Ancient Greece is often known for its strong advancements in philosophy. Ancient China is most well known for its inventions. The Ancient Indian civilization is usually not viewed as an important society in ancient history because they kept very few written records. Most people dont know just how important Ancient India actually was in history. The scientific and mathematical contributions of Ancient Greece, China, and India have all had a great influence on us today. Out of these three ancient civilizations, Ancient Greece has had the greatest impact over time because the majority of mathematics and science that are used and taught today originated in Ancient Greece, including geometry, cartography, and astronomy. Ancient Greek geometry is arguably the greatest mathematical achievement of Ancient Greece. The geometry that is taught in schools today is almost an exact replica of the geometry that was developed by Euclid almost 2,000 years ago. Geometric theories found in the Elements were taught directly to students until the twentieth century (Timmons, The Three Unsolved Problems of AncientShow MoreRelatedMathematical and Scientific Discoveries of India, China and Greece2301 Words   |  10 PagesTopic #4: Mathematical and Scientific Discoveries of India, China, and Greece There are many ancient civilizations that had achievements in math and science. Three of these civilizations were India, China, and Greece. 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A Brief Note On Fraud And Criminal Deception - 1211 Words

Fraud There are many definitions for the word fraud available from many sources, for example, dictionary.com defines fraud in a fairly basic sense as â€Å"deliberate, deception, trickery, or cheating intended to gain an advantage† (Dictionary.com, 2014). However for the case of this report, the definition by google.com is more appropriate and thorough with â€Å"wrongful or criminal deception intended to result in financial or personal gain† (Google). In all instances in the definition of fraud however, it can be concluded that an act or instance of fraud is goes breaks the rules of modern society, and as we shall soon see can frequently break the rules of modern law, and lead to negative legal action against the perpetrators of the fraudulent act.†¦show more content†¦Executives are unique in this sense since although other stakeholders may also have a financial interest in the company, they are the only stakeholder that can make claims to the value of their financ ial interest. 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