Sustainable Tea at Unilever

Sustainable Tea at Unilever Introduction Market differentiation remains as one of the most reliable ways through which businesses gain market share leadership and outwit their competitors. Sustainability programmes and plans play a critical role in ensuring that brands regain and maintain their market positions against competition onslaught.Advertising We will write a custom case study sample on Sustainable Tea at Unilever specifically for you for only $16.05 $11/page Learn More One company that has applied sustainability programme in its efforts to maintain its market leadership position is Unilever Plc. A world’s top consumer goods manufacturer, ranging from home care merchandise, food products, to personal care goods, Unilever introduced a ‘Sustainable Living Plan’ that intended to achieve a number of strategic goals. Firstly, it targeted improving consumers’ well-being and health, limiting the environmental impacts of its activities, as well as sustainabl y sourcing its entire agricultural raw materials by the year 2020. One area of focus that was of particular interest to the company was its tea product line. Although it registered positive results in some international markets, the sustainable tea program encountered challenges in other markets. This paper seeks to discuss in detail Unilever’s ‘Sustainable Living Plan’, putting more emphasis on its sustainable tea program. Unilever global tea market Unilever sells its processed tea in more than 180 countries worldwide. The tea is sold under different brand names, with Lipton Tea being the company’s largest brand. The brand records an annual sales figure of about â‚ ¬3.5 billion, making it the world’s leading tea brand in terms of sales. Other additional brand names through which the company markets its tea include Lyons in Ireland and PG tips, mainly for the United Kingdom market. India, Pakistan, Poland, and Russia also form part of Unileverâ⠂¬â„¢s extended international tea market. Lipton’s closest competitor in the global tea market is Tetley Tea, manufactured and marketed by Tata Beverages. However, the global market share enjoyed by Lipton is three times that of Tetley (Henderson Nellemann 2011, p. 3). Unilever sold about 350,000 tons of its processed tea in the year 2010. The tea was mainly sourced from external suppliers whose contribution was in the tune of 90%. The suppliers comprise of independent farmers and small-scale traders.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The remainder was obtained from company owned estates located in the East African regions, including its Kericho flagship estate in Kenya and another in Tanzania. In general, the global market is unique in terms of their preferred tastes. This makes specific international markets only reliant on supply sourced from particul ar countries. The sustainable tea plan and its constructs Established good practice guidelines in agriculture were first introduced in Unilever in 1998. These guidelines mainly focused on sustainable farming practices and targeted major crops processed by the company, such as tea, tomatoes, and palm oil. External suppliers were expected to meet specific standards before the company could purchase their produce. The sustainability geared towards 10 important indicators that touched on the environment, society, and the economy. These included social and environmental management system, ecosystem conservation, wildlife protection, as well as water conservation, and fair treatment and improved conditions of working for the workers. Other principles included occupational health and safety, community relations, integrated crop management, and soil management and conservation. To emphasize further on the importance of sustainable agriculture practices, the plan also incorporated integrated waste management. Unilever did not impose these practices on its suppliers, but rather opted to share with them, as well as with the public. According to Michiel Leijnse, Unilever’s global brand director, the sustainable tea plan had its intentions on transforming the industry. There was the looming danger of the company failing to get the right quantity and quality of the tea that they required (Henderson Nellemann 2011, p. 5). Certification The Rainforest Alliance As part of the plans on sustainability, Unilever involved the Rainforest Alliance as its partner in the programme. The latter is the Sustainable Agriculture Network (SAN) founding member. In particular, the Rainforest Alliance’s partnership was sought because it was inclined towards market-based premiums as the prefect way of creating change. Additionally, the Rainforest’s record of accomplishment was good, having won consumer recognition from past campaigns. However, the fact that the company had neither had previous experience dealing with tea nor the African continent was of critical concern for Unilever. Africa is where Unilever has one of its most successful tea estates throughout the world.Advertising We will write a custom case study sample on Sustainable Tea at Unilever specifically for you for only $16.05 $11/page Learn More The certification process required that the whole production area meet the standards. Obtaining and maintaining of the certification required farms to meet at least 50% of each principle’s applicable criteria. Additionally, the farms were expected to meet a minimum of 80% of the entire set of applicable criterion. Certification costs for independent farmers ranged between â‚ ¬3,000 and â‚ ¬4,500 depending on the size of the farm. Unilever chose to buy certified tea at a cost by paying a premium price. It also paid a participation fee to Rainforest Alliance to bear the frog logo of the certifying company on its pack. The rollout of the global certification education cost about â‚ ¬200,000 annually as Unilever assigned people to develop and deploy farmer training. This was in combination with the certifying company Rainforest Alliance.  Because certification of tea had never been witnessed before, meeting the targets that Unilever and Rainforest Alliance had set for the year 2010 was challenging. The company owned tea estates in Kenya and Tanzania became viable options if targeted results were to be met. Equally, the large-scale tea suppliers became the target for initial certification plans. For the long-term plans, Unilever had to set focus in working with the entire supply chain, including the smaller and less organized ones. The challenge, however, lay in the fact that these kinds of suppliers spread across different countries, have their own agricultural practices, and receive varying government support. The pioneer certification process Unilever owns a 13,000-hectare tea esta te in Kenya’s Kericho area. This area of land has been under tea plantation since 1928. The certification process began by leaving tea bush pruning to rot on the field instead of having them removed for other secondary use as cattle food or firewood. This practice maximized the soil fertility and helped in retaining water. The use of fertilizer was carefully managed, bearing in mind its potential threat to the quality of soil. Drying of the tea was done using wood obtained from eucalyptus forests plant grown on the perimeter fence of the estate. Use of pesticides and agrochemicals on the Kericho tea estates was minimized mainly because of the area’s favourable climate. Natural predators also inhabit the land surrounding the estate, making the use of pesticides not necessarily on a large scale.  Unilever shifted focus on the well-being and general health of its 16,000 members of staff and their dependants. The workers’ earnings more than doubled compared to the ir earlier fixed sum compensation on every kilogramme of tealeaves picked.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The workers had free access to company health care and housing, in addition to free education for the workers’ children at Unilever owned schools.  The estate achieved high yields because of the application of the sustainable tea production programme, with each hectare of land producing between 3.5 and 4 tons. Compared to India’s production of between 2 to 3 tons an hectare, the case of Kericho’s estates was far much better. Estates in Tanzania equally applied the same practices, improving in production yields up to 3 tons per hectare. Production in other parts of the country stood at below 2 hectares per ton (Henderson Nellemann 2011, p. 8). Extending the program to cover the entire supply chain With Unilever’s East African estates accounting for about a third of the company’s total tea requirement, the partnership with Rainforest Alliance registered immense success. The involvement of the Kenyan government through the Kenya Tea Development Age ncy (KTDA) supplemented Unilever’s efforts on sustainability. Equally, a Dutch Sustainable Initiative known as IDH helped the programme achieve greater success by training field trainers. The KTDA alone accounted for up to 62% of the country’s total production through its 59 factories. Unilever purchased 40% of KTDA’s total production in 2011. Training of lead farmers by the company in conjunction with the KTDA and Rainforest Alliance increased awareness, including on the premiums paid on certified tea.  Although some changes were easily applied, including convincing farmers to leave cut crop in the farms to rot rather than burning. However, some changes involved expensive practices, such as the use of expensive protective gear for the farmers while spraying the farms. KTDA helped in supporting the programme by setting up a micro-credit scheme that provided financial support to the farmers. With the introduction and implementation of additional sustainable pra ctices, the total yields improved between 5% and 15%. The quality of the tea produced also improved. Promoting the sustainable message to the consumers For Unilever to transform the success of sustainable tea into sales, the company’s commitment moved into informing the market its benefits. The varied tea brands under the company’s larger tea portfolio became a challenge to these plans. Although the ethical position of a brand pleases a majority of users, the idea of ‘green’ brands was difficult to sell. Unilever, instead, looked at the whole idea of sustainability as an innovative marketing message targeting the consumers.  Other Unilever tea brands in Western Europe and Australia benefited from an extensive certification programme launched after the East African pioneer programme. The brands included Lipton Yellow Label, Lyons, as well as PG tips. In the U.K., Unilever’s tea market that represents about 10% of the entire production of the firm w as represented by the PG tips brand. The biggest competitor of Unilever tea, Tetley Tea, shared the market almost on equal proportions with PG tips.  The market lacked interest to purchase the green products at an added cost. Unilever spent â‚ ¬12 million to market the new product in 2008, although it took between 12 and 18 months to tackle mental barriers and pass the message to consumers. The company found challenges in selecting the most appropriate message that would resonate with the consumers thinking while marketing the product. The message selected, ‘do your bit: put the kettle on’ highlighted the optimistic action that buyers could take through their drinking of the PG tips.  The campaigned saw PG tips emerge as the leader in the market, beating the strong competition by Tetley Tea. In particular, PG tip’s market share increased by 1.8 points with the purchase repeat rate increasing to 49% from 44%. The total overall sales of the brand improved by 6% with research attributing the rise to consumers’ changed perceptions. PG tips successfully marketed as an ethical product and the market positively responded to the efforts. Australia The sustainable tea campaign in Australia began in the year 2009. Lipton was Unilever’s leading tea brand in the market, with its total share accounting for about a quarter of the entire sales. Bushell, the other of Unilever’s brand had a market share of about 13%. The marketing phrase read, ‘Make a Better Choice with Lipton, the world’s first Rainforest Alliance certified Tea.’ The marketing campaign cost â‚ ¬1.1 million covering print, television and public relations. Additionally, Unilever adopted in-store promotions to increase awareness further. Premium charge on certified tea served as a barrier to consumption and the company eliminated it. Sales performance increased by 11%, with Lipton brand’s market share improving by 158 basis points. The average purchase value rose to â‚ ¬3.23 from â‚ ¬3.11. Despite the success in sales performance, the Lipton brand failed to improve in as far as perceptions on quality is involved. Italy Unilever tea enjoyed a 12% market share in Italy in 2010. The certification programme cost â‚ ¬3 million and involved awareness creation programmes on television, online, press, packaging up-dates, and in-store promotions. The marketing message adopted read, ‘your small cup can make a big difference’. With the campaigns first launched in 2008, the Lipton sales increased by 10.5%, with its market share also increasing by more than 2 percentage points. The buyer base increased, with the younger consumers mostly from the upmarket segment being attracted to the certified product (Henderson Nellemann 2011, p. 12). France France posed a great disappointment to the sustainable tea programme by Unilever. Lipton’s market share stood at 37% in 2010, with private label brands bei ng the main competitor at between 30% and 40% market share. With a more diversified portfolio, the tea products under Lipton numbered at least 40. The certification message initially was only associated to the black tea product Lipton Yellow Label. This represented only a paltry one fifth of the sales. Campaigns initially focused on public relations to educate the retailers. It also involved journalists and key opinion leaders. The marketing message, ‘your tea can make a difference’ appeared in print advertisements and strategically in cooking and travel magazines. Female users over 50 years old remained the primary market focus of the campaigns. Research findings indicated little success in French consumers’ likelihood to buy certified tea containing Rainforest Alliance seal. However, the company changed stance later on and changed the packaging. Consumers failed to associate the new sales on packaging with any quality certification. Failure to associate Lipton with Rainforest Alliance on the part of the consumers played a big role in the negative results that were recorded by the brand. The USA Unilever launched its campaigns in 2009, mainly focusing on the green tea line. Overall, Lipton’s market share was the second largest. Initial research by Unilever indicated 80% likelihood to buy eco-ethical products, although additional cost could not be justified easily. The only market size willing to forfeit a premium was a paltry 5%. The marketing message adopted read, ‘Your Small Cup Can Make a Big Difference’ and appeared on print, TV, and online content. Sponsored trips to the company’s Kericho estate in Kenya formed part of the marketing campaigns. Challenges to the certified product campaigns Sourcing certified tea from India posed a great challenge as the country’s many suppliers were of small scale. Training the small-scale producers was a challenge because of the numbers involved. Additionally, unlike the Kenyan situation where the government supports tea programmes through the KTDA, the Indian government does not participate in such activities. The Rainforest Alliance’s principles on certification, which involved an age limit on employment at age 15, did not tally with the practice in India. The country’s laws allow for 14 year olds to be employed as labour in the farms. The Paraquat pesticide use in India is also widely practiced, which is against Rainforest Alliance’s principle on reducing toxic substances. Although the sustainable plan is intended to be applied across the board, there are challenges on other products that are not marketed directly to the consumers. Palm oil, for instance, is used as a raw material for processing other finished products. Introducing quality and certification plan for such commodities is a big challenge to the firm (Henderson Nellemann 2011, p. 17). Conclusion Sustainable Living Plan is a marketing programme introduced by Unilever to enhance the performance of its agricultural based products in the market. The programme aims to employ practices that not only aim at improving on productivity, but also the quality of products. The company’s tea products portfolio has particularly seen efforts employed to improve on performance. To enhance the results of sustainability, Unilever collaborated with a certifying company, Rainforest Alliance, a founder member of the Sustainable Agriculture Network. This decision was arrived at mainly because Unilever’s sustainability plan involved similar principles as those of the certifier. These principles include social and environmental management system, wildlife protection, ecosystem conservation, water conservation, as well as occupational health and safety measures. Other principles include integrated waste management, integrated crop management, community relations, and fair treatment of the workers.  The certification plan was the first one of its kind and encountered several challenges. There were no previous existing standards and Unilever had to begin the implementation on its company-owned estates in East Africa, in Kenya and Tanzania. The rollout plan involved leaving cut tea bushes on the farm to rot rather than using as cattle feed and firewood. Lead farmers were chosen and trained on how to implement the programme on their colleagues. Employees had their remuneration improved more than two-folds while working conditions were also improved. Health, education, and housing facilities for the workers and their families were introduced free of charge. In Europe, elaborate marketing campaigns were also initiated with mixed results for the company. In the UK, Italy, Australia, and the USA, the brand registered positive results as sales increased. However, the market was not willing to pay a premium for the certified tea. In France, marketing campaigns failed to achieve any positive results. Despite expensive marketing campa igns introduced by the company, convincing the market to link certification to quality did not succeed. List of References Henderson, RM Nellemann, F 2011, Sustainable tea at Unilever, Harvard Business School Publishing, Bolton, MA.

PR analysis of J crew Essay Example | Topics and Well Written Essays - 2000 words

PR analysis of J crew - Essay Example Such strategies would also entail strategic use of the inner potentials and the lessening of internal weaknesses towards the overall goal of improving the profitability, brand image, and general performance of the company. According to Spencer and Rose (2010), J. Crew is an American multi-brand and multi-channel company that is based in New York, USA. The company remains one of the most recognized retailers in apparel and accessories, which is known for stylish products, good quality, and proper customer service. The products, which it offers, range from those for women and men to children clothing. These clothing include swimwear, outwear, belts, and loungewear. Apart from the clothing, it also offers bags and even hair accessories. It was started in 1989 by opening its first retail outlet in the south street seaport in Manhattan. Today, the company has more than 330 retail stores throughout the U.S. with about 13,100 employees. Due to its diversified products, this company falls in various industries, which include the clothing stores, retail sector, shoe stores, non-store retail, internet, and mail order retail industries. However, just like any other company, J. Crew has its own strengths, weaknesses, opportunities, and threats. The company has for example been said to be lagging behind in social media and seems to have lost focus on their target customer. This has complicated matters for a company, which has well established competitors in its overcrowded retail environment. The company can therefore not avoid the need for a well-integrated PR program that can help it in connecting with its targeted audience in a meaningful way to win back their loyalty for the brand. Past and recent analyses establish the need for the improving the company’s potential through a strategic engagement of the various issues that attend to the issues of financial growth. Customer attraction and retention remain the major factors that shall

Analysis of Nike shoes Research Paper Example | Topics and Well Written Essays - 2000 words

Analysis of Nike shoes - Research Paper Example either orally introduced or written. In the following three scenarios, the terms may be inferred from a contract. (i) In fact- where the contract consists of no specific term but the signatories to contract must have in mind to be included in the same (ii) By law – the provisions contained in Sale of Goods Act 1979 (SOGA). (iii) BY customs followed by the contracting parties. Thus , there exists an implied term of any sale of product contract between a consumer and a commercial seller or between two commercial sellers themselves , that as per S.14 of SOGA , products sold are of reasonably suitable for their purpose and of satisfactory quality and as per S.1 of SOGA, products adhere with any available sample or any description. It is to be observed that a seller will be held accountable for infringement of these implicit terms. (Popat 2010: 319). Under SOGA, if a defective product has been supplied, then it would result in the basic infringement of contract and hence, the buyer can either seek damages or repayment of purchase price or to reject the product itself. As per s.14 of SOGA, the product should of satisfactory quality. ... In â€Å"Camell Laird & Co v The Manganese Bronze and Brass Co [1934] 402,† it was held that for supply of defective products, the seller was accountable under S.14 (1) of SOGA. (Popat 2010:391). In â€Å"Abouzaid v Mothercare (UK) Ltd†, claim for defective product was successful as the Court of Appeal held that product supplied was below the standard of safety of the public and hence was entitled to claim damages under CPA. However, in this case, the claim under tort of negligence was failed because it was not rationally predictable that the product would have caused such a harm or injury. (Rush & Ottley 2006:291). A consumer may bring a claim against supply of a defective product against the seller who sold the goods and in normal parlance, the seller of the products will claim from the manufacturer or the distributor. A single consumer can initiate such a claim individually and where a large number of consumers are affected, then group claim can be made. Normally, as there is no direct contractual remedy is available against the manufacturer for a consumer as there is no direct privity of contract between a consumer and the distributor or the manufacturer. Unless, if there is a contract of guarantee issued by the manufacturer, the consumer has no direct contractual remedy from a manufacturer or a distributor. If a manufacturer gives a guarantee, then it will be considered as a separate contract and will be implemented against the manufacturer. Further, the Sale and Supply of Goods to Consumers Regulations 2002 regulate any such guarantees. (Popat 2010:319). CONCLUSION It is advised that Matt’s parent has the right to demand damages or refund of money paid for Nike shoes from

Difference In Sports News Coverage

Difference In Sports News Coverage The world of sports has evolved in the last century and in the first decade of the 21st century as a prime source of entertainment. The world has seen greater development in sports as it becomes tougher and more competitive. The reflections of the more serious approach could be seen in media and specifically in sports journalism. The sport based program became the crowd puller of leading television channels in the visual media fraternity. The tougher competition and crave for being unique, redefined the approach of media to sports, collectively sports Journalism. This study tries to understand the impact of geographic and cultural orientation towards setting the agenda for sports programs in visual media. The study checks the impact of changing audience trends in determining the agenda of sport news .Qualitative and Quantitative research methods have been used to prove the hypothesis. The world of sports got an enhanced pace and shape during the end of last century and early period of this century. With sports, sports journalism as well has grown over the years. Sports journalism emerged as unique, out of its old status as filler in political and socio political news. Apart from being a prime source of dynamic entertainment, sport news now became the hot commodity with high demand in heterogeneous audience. Based on the latest trend and the dynamically changing market demands, specifically audience pulse, determine the agenda and strategy of sports news. Whether the hot sports like cricket and American football are the children of media hype or commercialized news? This study tries to reveal how the agenda of sports news are determined by audience trend and market pulse. Background In 1960, the winter Olympics were held in Squaw Valley, California and the media coverage was nowhere close to that of the 2002, Salt Lake winter Olympics. The 2008 à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ 2009 UEFA Champions League final between Barcelona and Manchester United was the most watched live event on television history beating that yearà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s Super bowl. This shows the differences in the way sports journalism is active in different countries and regions. This was the first time the Super bowl was defeated by a football match. They promoted the event of the Champions League final as the match between the two best footballers in the world, Leonel Messi and Christiano Ronaldo and also the winner would be declared as the best in the world. One can see how the media uses its tactics and production strategies to promote the event. The preset target of the producers and advertisers are the decision maker of each sport programs or sports based programs. In most of the countries it depends with tradition and culture. America In America the four major sports are basketball, ice hockey, baseball and their version of football. Most of the sports played in countries apart from North America are mostly the same. The most popular sport in the world is football and not American football. In America any big news relating to any other sports would not be given much importance and even if it is, it will find very little time in the whole sports segment of a news channel. Britain Britain claims that they have invented most of the sports that are being played in the modern day. Their way of covering sports is different to that of America; they give all sports almost equal importance. They also focus on the four American sports and give them more coverage than what America gives to others. India In India, Cricket gets high coverage and telecast with high importance even in peak hours. Whereas, football or hockey are subsided and limit in the 1/5th portion of the total sports news slot. People watching the pre and post events of any sporting events more than the event itself. The summer Olympics is an example of this case, the opening and closing ceremony of the event is watched by more people than the Olympics or any part of it. This shows how the media and journalism has changed in a massive way along with the sport itself. The market for sports journalism is by far the most improving and expanding one and the producers and advertisers know this and want to make full use of it for their benefit and the viewers will be shown what they want and not what exactly is happening, the whole thing is to make the event sell and to get the Television Rating Points (TRPs). It has all become commercialization and deregulation of televised sport. It has become such an important commodity. In America it has always existed as a system emphasizing the entertainment values. In many European countries it has been a model emphasizing neutrality. With the existence of exclusive sports channels like Entertainment and Sports Programming Network (ESPN), Sky Sports, etc. the news channels have to find something different to make their sports segment sell to the public. So, they use different methods of telecasting sports news. Only in sports one can find other interesting details like the lives, hobbies, relationships of the sports personalities and discuss about them in detail. There is politics in sports as well and the extra information attracts the people especially women to the sports. The term à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"Plausibly Liveà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚  was coined to describe the production of the 1996 Atlanta summer Olympics. The phrase was used as the broadcasts were not live but could have been. During any event one would get the entire extra detail one any particular team or player as the television crew would be sent to find the information. Then at any time during the show they would give out the information to the viewers. The advertisers now will decide that when there must be a break and how long it must last. Now there will be more cuts in any match as it will create more interest and make the sport much faster and better. The camera angles in modern times are such that they will enhance the event than it actually is. The sport has evolved or it has been made it evolve. That is the whole idea of sports journalism in modern times. To enhance what is there to a level that is more interesting to the viewers than it is, is the way it is in these times. Research Problem The study concentrates on the characteristics of sports telecasted by two different news channels and how they telecast and cover sports in their respective countries evaluated against the value of sports journalism. The two news channels are NDTV (New Delhi Television Limited) in India and CNN (Cable News Network) in USA. The study will be based on, the relation between journalistic values in sports broadcasting, the broadcasting of sports that are prominent in the two countries. The commercialization of sports and sporting events in broadcast media. How the changing audience trends determine the agenda of each sports item in the sports news slot. Geographical and cultural impact on the sports news coverage and character of sports journalism. Methodology The methodology for this dissertation would be of two kinds. The first will be quantitative method where there would be the analysis of all the sports segments in both news channels and how they have allocated time and news coverage to each sport and sports personalities. Every news channel will have its own policies on telecasting any sport and how much to telecast and it will be different for every news channel. NDTV would mostly have more focus on cricket and cricketers more than any other sport. In quantitative method the time allocated for each sport, e.g. cricket, football, hockey, badminton, etc. is very important. The time given for individuals and other sport personalities in one channel would be analyzed and compared to that of the other news channel. What is the time given for interviews and for news and features would also be analyzed. With this one can see the difference in the way both news channels differ from each other. The news content in CNN would definitely differ from that of the Indian news channel. As they are in USA they would focus more on the sports that are famous in that part of the world. But the focus is on the news content of CNN in India and whether it would change for the Indian viewers or whether they would try and promote their sports in India. All facts and figures that would come from the analysis of these news channels would be a part of quantitative methodology. There is also qualitative method where the main criteria for the analysis are the interpretation that comes out from what the news channels telecast. If one news channel gives more emphasis for one sport genuinely or if it gives more emphasis on a sport if a special occasion is there like the world cup, then the interpretation that comes out would be the basis for qualitative method. Both the methods would be used for this study as it is imperative to know the facts and figures as well as the understanding as to why there is a difference in the way each of the news channels differ in the telecasting of sports news from each other. The analysis and the comparison between these news channels would be essential to determine the difference in policies and the interests of the people in that region, so, both the methodologies are highly essential. Hypothesis Indian news is dedicating time for personalized and sensationalized news items than that of news channels. The language of commentary used by news casters and reporters in Indian news channels are using sensationalized and emotional words than that of US channels. The visual language of Indian sports news is deliberately generating sensationalism. Scope and Limitations The scope for this dissertation is that in the future more studies can be made on more news channels. The study can be vaster as news channels from other countries can also be included. Further research can be done as news channels can be compared to exclusive sports news channels. This will help to learn the difference in cultures, traditions and interests for sports for the people in the various regions of the world. The limitations to this study is that this study and analysis is only between two news channels, one in India and one in USA. With this it is difficult to analyze the difference between the trends in sports in both countries. By the selection of one news channel in USA one cannot determine the trends and traditions in sports there are that of the whole country. Each news channel will have its own policies and ideas, so, one cannot say that the sports news that they would telecast is the trend of that country and that is their mindset towards sports.

Societal Corruption in The Broken Jug by Heinrich Von Kleist Essay

The Broken Jug is a comedy, written by Heinrich Von Kleist in the Eighteenth century, which is centered on the theme of injustices in society. The play reveals the scandalous affairs of a corrupt legal system, in which the judge, a traditional symbolic figure of peace and nobility and social equality, is instead exposed as an incarnate form of a morally corrupt and perverse society. Each of the plays major characters are therefore created as figures that serve as implicit representations of Kleist's moral and political views. In The Broken Jug, Kleist constructs a literary structure in which symbolism plays a crucial role in defining the essential nature of the play. As a result of this structure, we often see discrepancies between the "real and symbolic" themes in the play. Kleist constructs the play and its characters around superficial appearances that later reveal their symbolic or "real" nature. A consistent theme in Kleist's work is that of trust and this aspect is figured prominently throughout the comedy. Kleist maintains a strong belief that all genuine human relationships should be based upon feelings expressed in the form of unquestioning confidence. This is because feelings derived from reason and rational, serve merely to deceive and create a false sensual experience that is not real. Emotional experiences that originate from the heart, however, cannot be deceived and are therefore authentic and real. Kleist therefore uses a form of juxtaposition in the play to create an almost irreconcilable tension between the idealistic notions of emotional freedom and that of determinism, which is defined by a sense of total and rational order. His work poses a paradox between the contradicting ideas on freedom and r... ...clever human being whose imagination enables him to escape the net of lies and excuses which he has, often deliberately, constructed. Operating from the "will to power" of his individual desires, Adam is driven by his desire for the young woman and eventually finds himself caught in the determinisms of the law and society. In addition to being an ambiguous symbol of a young woman's (potentially) lost reputation, the broken jug becomes a symbol of the "vessel" of the community that is being cracked by the self-centered actions of individuals. The jug is therefore crucial to an understanding of Eve's personality and to the re-attainment of some moral balance. In the final scene, The Broken Jug resorts to the traditional conclusion of marriage. Ruprecht asks for and receives Eve's forgiveness. Kleist uses their relationship to exhibit issues of individual freedom.

Apple Inc Social Strategy Essay

In the case â€Å"Apple Inc. in 2010†, we can see that between 1980 and 1996, the company struggled with different management style and strategies. During those 16 years, Apple was a computer-based company that was not trying to differentiate itself from its competitor. That is why, in 1996, when Steve Jobs returned to Apple, he started to focus on the social aspect of Apple but also on how to innovate and create new products in order to differentiate the company. First of all, when Steve job came back, the company name went from Apple computer to Apple Inc. Jobs goal was to change Apple’s image by creating a culture around the company. In order to create its culture around the brand, he developed an ecosystem of products that could be connected together. Furthermore, Apple not only developed products, they developed software and platform such as ITunes or Icloud that would help customers to use their products easily. Moreover, by creating this ecosystem, Apple was able to attract and retain customers because with their Icloud platform for example, â€Å"Apple users† were able to synchronize, store and share data from all their Apple devices in one place which made life easier for customers. Secondly, its product became the must have if customer wanted to be part of â€Å"the Apple Family† or â€Å"community†. Apple products were not anymore electronic products (iPod, iPad, IPhone) or computer; Apple products were seen as a social status since Apple product prices were higher than the competition. Thirdly, Customers are buying Apple products in order to have high quality products that are sold in huge bright store that gives customers a unique shopping experience. In addition, customers can now bring their product in store to have them fixed but they can also come in store to receive lessons on how to efficiently use their Apple products. By offering that type of services, Apple is able to develop customer’s loyalty that will make them feel like they are part of the â€Å"Apple community†. Finally, the culture force that Steve Jobs created is now Apple’s best social strategy in order to attract customers. Apple should focus on this culture force and try to improve its existing products to make them even more connected by creating new apps that are like â€Å"iMessage† or â€Å"Facetime†. Apple could also develop new products that could be integrated inside the product ecosystem that is already in place to increase its connected product line.

Scientific and Mathematical Contributions of Ancient...

Our advancements in science and mathematics are typically overlooked in todays society. We take the growth of these fields for granted, but we never really think about who developed these ideas, why they did this, or how it has affected where we are today. The truth is, we have inherited all of our scientific and mathematical skills and theories from ancient civilizations. Ancient Greece is often known for its strong advancements in philosophy. Ancient China is most well known for its inventions. The Ancient Indian civilization is usually not viewed as an important society in ancient history because they kept very few written records. Most people dont know just how important Ancient India actually was in history. The scientific and mathematical contributions of Ancient Greece, China, and India have all had a great influence on us today. Out of these three ancient civilizations, Ancient Greece has had the greatest impact over time because the majority of mathematics and science that are used and taught today originated in Ancient Greece, including geometry, cartography, and astronomy. Ancient Greek geometry is arguably the greatest mathematical achievement of Ancient Greece. The geometry that is taught in schools today is almost an exact replica of the geometry that was developed by Euclid almost 2,000 years ago. Geometric theories found in the Elements were taught directly to students until the twentieth century (Timmons, The Three Unsolved Problems of AncientShow MoreRelatedMathematical and Scientific Discoveries of India, China and Greece2301 Words   |  10 PagesTopic #4: Mathematical and Scientific Discoveries of India, China, and Greece There are many ancient civilizations that had achievements in math and science. Three of these civilizations were India, China, and Greece. 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